The term "mobile marketing"
by admin on Dec.10, 2009, under Uncategorized
The term “mobile marketing” has been used widely, but as mobile device technology continues to evolve, its meaning becomes less and less clear. As early as 2004, when it became obvious that consumers were embracing smart phones, academia was beginning to question whether or not the term mobile marketing would retain any meaning over the long term.
With the introduction of smart phones, there has been a divergence in the use of the term. Before smartphones were available, it was generally limited to include text message advertising but even so, falls well short of describing what actually occurs when SMS messaging is used to market a product or service.
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